• 121 Alden Village Court
  • Cary, North Carolina 27519
  • United States

George McCartney

Art Direction, Illustration, Advertising & Brand Marketing

Executive Summary

Creative Director with 10+ years experience in web design and marketing, a track record of increasing business, and a strong sense of corporate branding. Enriches company’s aesthetic while strengthening and supporting brand direction. Takes a collaborative approach to creative development. Adeptly communicates with cross-functional teams. Skilled at translating business strategy into creative solutions. Stays current with evolving industry and market trends.

Skills and Personal Highlights

  • Marketing and Advertising: Promotional Conceptualization, Direct Marketing Campaigns, Online Marketing Solutions, strong Writing and Editing Skills
  • Artistic Direction and Graphic Design: UI, UX, Responsive Web Design, Logos, Typography
  • Business Development: Identity Development, Corporate Branding
  • Team Management: Project Management, Staff Training, strong Organizational, Management, and Communication Skills
  • Illustration and Design: Magazine Covers, Weekly Comic Strip, Textile Designs featured on Snoop Dogg’s three piece suit in Katy Perry’s California Gurls music video, and firefighter fabric in the movie The Wrestler with Mickey Rourke.

Professional Experience

Rosenberry Rooms
2007–present

Creative Director

  • Responsible for developing the company’s brand.
  • Guiding design and creative materials throughout all facets.
  • Worked closely with Marketing VP to develop strategies to engage relevant customers and increase reach.
  • Coordinated print and web advertising campaigns.
  • Initiated email and direct marketing to deliver messages to growing customer list.
  • Worked with e-commerce developers and third party vendors to increase functionality through intuitive design.
2005–2007

Art Director

  • Re-branded and designed company website.
  • Improved advertising and marketing campaigns.
  • Relaunch increased web traffic, and grew company to a multimillion dollar business.

Illustrator

Cape Cod Chronicle
2013–present
Chronicles Magazine
2004–present
  • Cover and interior artist.
  • Portrait artist for author headshots.

Textile Designer

Timeless Treasures
2002–present
  • Licensor for fabric designs.
Benartex
2011–present
  • Licensor for fabric designs.

Web Designer

Designed websites, worked with clients to develop identity and branding, and created marketing materials for clients:

  • The Premium Pet
  • East Cameron
  • Bloom Maternity
Iconographics
2001–2003

Graphic Designer

Responsible for designing product packaging and marketing materials for high-end clients such as:

Guideposts
1997–2001

Designer

  • Responsible for layout and design of featured articles in Guideposts and Angels on Earth.
  • Designed typography to engage reader.
  • Worked with editorial staff to develop creative solutions to illustrate original manuscripts.
  • Hired and directed illustrators.
  • Met with printer to enhance magazine production.

Internship

  • Prepared materials for advertising pitches.

Education

BA Fine Arts
1993–1997

Related Skills

Software and Code

  • Photoshop
  • Illustrator
  • InDesign
  • HTML
  • CSS
  • Javascript